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W5 is a marketing consulting practice. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies, and brand planning agencies.

For more information about W5, visit our website, W5insight.com.

You can also follow W5 on Twitter.

4 Responses to “About W5”

  1. Hi, nice to meet you !

  2. Sweet God I want your job!!!!

  3. Polly Weiss says:


    I love reading your blogs. I feel like we are in your Smith Street kitchen chatting, while you prepare beautiful, fresh peaks of whipped cream. I can hear the whisk clanging against the chilled bowl of ice to top our after dinner coffee or root beer float. I miss you!

  4. Hi there! Great blog! I wondered if you might be interested in this – a psychologist working out how to measure cool. It’s featured today on Boston.com: http://www.boston.com/news/local/massachusetts/2012/11/08/what-cool-usually-group-decision/0zaQbTMjlkYLo176HS8RZM/story.html
    Yes, he is my husband but what can I say? I’m proud of him :-)

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