ABOUT W5

Our home in North Carolina’s Research Triangle sets us apart. It’s cosmopolitan yet casual, smart and humble, metropolitan but Southern in style. Most importantly, people don’t come to the Triangle just to work, but to live.

W5 embodies this place – thoughtful and approachable. We take time to address our clients’ needs with custom-designed research and strategic solutions that are at once rigorous and relatable. The variety of our research studies keep things busy, but makes it interesting.

MEET THE TEAM

Creative, Intelligent, Collaborative – just a few words that represent the W5 team. We are an eclectic group of people –
statisticians, designers, anthropologists, journalists – bound by a common curiosity to understand people, products and brands.
We have a passion for the work we do and the industry we serve.
See what excites us about working at W5:

RONII BARTLES

RONII BARTLES

PRACTICE CONSULTANT

The amazing team of smart savvy people I work with. They make me think and grow in ways I couldn’t before.

JOHN CAPPS

JOHN CAPPS

PRACTICE CONSULTANT

Working with a great team at W5; a place to grow learn from industry experts and feel comfortable providing my perspective.

TOM DALY

TOM DALY

SENIOR PARTNER

Mentoring others, observing how they then improve our work even further; finding simple solutions to what appear to be complex issues.

ERIK ERWIN

ERIK ERWIN

PRACTICE CONSULTANT

The opportunity to uncover connections between how broad cultural and social trends impact, and are impacted by consumer behavior.

KATHY JUSTICE

KATHY JUSTICE

SENIOR CONSULTANT

Exploring the world of the consumer to better understand their lives and needs. Sharing their story is my passion.

ANNA LAWTON

ANNA LAWTON

PRACTICE CONSULTANT

I love mapping consumer behavior – what people think, say and do – back to culture.

AMY R. MOCK

AMY R. MOCK

SENIOR CLIENT RELATIONS CONSULTANT

The ability to help companies grow and increase profits by inspiring clients to see business opportunities through a new lens.

MARTIN MOLLOY

MARTIN MOLLOY

PARTNER

The variety. No day or engagement is ever the same so we’re always on our toes.

DANIELLE MUSSELWHITE

DANIELLE MUSSELWHITE

CLIENT RELATIONS CONSULTANT

Creating long-term value by connecting clients with the answers that empower them to make strategic business decisions.

ALLISON SAVICZ

ALLISON SAVICZ

PRACTICE CONSULTANT

Making it possible for clients to see their world through a different prism one that offers fresh thinking and renewed energy.

TRISTAN SHOOK

TRISTAN SHOOK

PARTNER

Traveling to new places, meeting new people, and sharing these stories to inspire others.

JULIA STANTON

JULIA STANTON

PRACTICE CONSULTANT

Understanding people and the cultures they create and helping brands use that insight to solve old,problems in new ways.

ANDREW WILLARD

ANDREW WILLARD

PARTNER

Our work allows me to apply creativity and thoughtful decision making to truly dynamic and challenging marketing and communications problems.

YOUR NAME HERE

YOUR NAME HERE

JOIN THE TEAM

PEOPLE WE WORK WITH

W5 conducts research projects and strategic initiatives for a variety of leading Fortune 500 and agency clients. Our work guides brands from local to global locales where products and services touch consumers’ lives in meaningful ways.

AND WHAT THEY’RE SAYING

“From start to finish W5 was a strategic partner and collaborator on a project with lots of twists and turn. They never missed a beat and delivered a thorough and actionable report. It should always feel so easy.”

— SVP, Group Director of Strategic Planning, McCann Erickson

“There are purely executers and there are thinkers. Glad you guys are the latter.”

— VP, Strategic Planning Director, FCB

“The team was great to work with on a complex and challenging B2B project. W5 added a lot of value to the report.”

— Manager, Corporate Market Research, R. L. Polk & Co.

“Overall, I was quite satisfied with the Marketing Playbook you created for me – great job on synthesizing dozens of pieces of research.”

— Senior Market Research Manager, Consumer Experiences, Kraft