I can’t believe it’s been two weeks since the Marketing Research Association’s (MRA) Corporate Researcher
Conferences held at McCormick Place in Chicago. W5 found the event a great success, both the content and the folks we met. Most of all, the conference had a great industry collegial ‘vibe’ that I feel has been missing from many conferences. I think this is due to the fact that the MRA is a nonprofit institution and its mission is to promote the industry as a whole, and not profit from it.
I also found refreshing the wide array of speakers and topics. Mobile, of course, was presented but not beaten to death; a bit on retail; in-context ethnography; infographics; storytelling with data; and an overall good balance of qualitative and quantitative discussions. At some conferences a hot topic seems to dominate (i.e., mobile, big data, neuromarketing, eye tracking, and a host of others, depending on the year), but the MRA offered a mature event. And while there were a few sessions for corporate researchers only (i.e., no vendors or supply side researchers) at no time did I feel excluded.
I’m not going to highlight any one speaker over another, but recommend you look over the site and go from there: http://crc.marketingresearch.org.
People of all stripes can benefit from attending: corporate researchers, ad agency account planners, suppliers and vendors to the industry, and non-researchers in industry and nonprofits who use research to assist their decision-making.
We hope to see you at next year’s event where the W5 team will again be in attendance and a proud sponsor!