The Super Bowl’s commercial breaks are always a flashy affair. I have made sure to watch every one since moving to the United States, always talking through the game and asking people to quiet down during the breaks. Thankfully, there have always been a handful of friends with careers in Advertising so I wasn’t the only one! As the date approaches we’ve all been keeping watch of the updates, not unlike our football-loving friends who enjoy the games leading up to the championship.
NBC is seeking $4.5 million per 30-second spot, breaking FOX’s $4 million price tag of last year. Almost all the spots have been called. Anheuser-Busch is taking up a whopping 3 minutes and thirty seconds this year. Interestingly, Bud Light will have two ads from two different agencies (Anomaly and EnergyBBDO). Anomaly is also developing a Budweiser ad. You’ll be able to watch them online one week before the Super Bowl.
Avocados From Mexico also grabbed a spot. It would seem odd to advertise a warm-weather fruit in the middle of winter but but the company says Super Bowl is a big day for avocados, with more than 700 million avocados sold last year.
Also showing up for the first time is Carnival Corp (Carnival Cruise Lines, etc) who will show an ad directed by Wally Pfister who worked on The Dark Knight trilogy and Inception.
Dove+Men comes back to the Super Bowl this year building off the same concept of five years ago. After a four-year hiatus, BMW also comes back to the Super Bowl but is being very quiet about the spot. Coca-Cola has also been quiet about their ad, but I’m hoping it will be as disruptive as last year’s “America the Beautiful.”
Doritos’ “Crash the Super Bowl” was arguably the best played campaign last year. The same competition will be going on this year. I hate seeing the same things over again (Puppy + Bud Light again? Groaaan), but am actually pretty excited to see what ‘the people’ will come up with.
GoDaddy (yawn) will also be appearing, this time with a puppy and a competition…looking at you, Doritos and Anheuser-Busch.
I’m looking forward to seeing Loctite’s and Skittles’ spots and the repercussions of Wix’s spot. Will probably go for the guac when the car ones come on.
I’m hoping McKinney is directing Nationwide’s spot but I’m hearing it will be Super Bowl expert Ogilvy+Mather. It would be nice to see some NC rep in the Super Bowl this year.