W5 Documents

W5 Case Studies

W5 has developed a number of one-page case studies, based on recent client engagements, that illustrate our unique approach to specific marketing research, strategy consulting, and planning challenges.

Understanding, identifying and illustrating high value customer and opportunity segments in an international segmentation study
Adult Toy Collector Segmentation (PDF)

Identifying and prioritizing key brand attributes to establish category leadership for a health insurance company
Brand Equity Exploration (PDF)

Establishing key brand values to outline a modern, updated packaging design for a flagship legacy brand
Brand Imagery and Positioning (PDF)

Understanding consumers’ price sensitivity and product prioritization for a national casual dining restaurant chain
Defining Price Strategies (PDF)

Develop a memorable, accessible tool that the client’s operational units could use to anticipate consumers needs and desires
Driving Product Development (PDF)

Uncovering the experiential aspects of how a niche demographic experiences pleasure to guide future product innovation for a leading CPG company
Environment-Level Analysis

Defining audience composition regarding messaging receptivity to define overall organizational communications strategy
Global Health Issue Segmentation (PDF)

Sharing consumer knowledge through creativity workshops with a client’s internal team to communicate recent trend research findings
Ideation Workshops (PDF)

Determine consumer technology usage against a series of potential use case scenarios and map appropriate strategies for future development
International Technology Concept Evaluation (PDF)

Introducing new messaging to align corporate website development with existing brand legacy and product portfolio
MARCOM and Website Development (PDF)

Refine the development of an innovative new product development process in the packaged good category
New Product Innovation (PDF)

Evaluating consumer preference in the beverage category to stem erosion in the client’s current product line and assess new areas of category growth
Product Evaluation and Adjustment (PDF)

Consolidating multiple sources of existing syndicated research into a single, comprehensive story-driven illustrative report, related deliverables, and workshop demonstration
Reporting Redesign (PDF)

Develop usage scenarios in the IT space to enhance customer-centric product design and related messaging strategy
Small and Medium Business Personas (PDF)

Track and assess the rationale behind the defection of recent business losses worldwide
Tracking Worldwide Brand Perceptions (PDF)