W5 is a full-service marketing research firm. Our clients represent a broad spectrum of vertical industries and include both Fortune 500 companies and their advertising agencies. While we are by no means limited to any particular set of industries, we maintain a focus on the following:
Consumer Goods
W5 recognizes the nuance of consumer goods, focusing on how even the smallest change affects perception of products in the larger context of the marketplace. We approach product investigation with an interdependent methodology, realizing that any product change is likely to alter other product attributes and consumers' perceptions of the brand itself. At W5 we see beyond the package, taking into account the paramount importance of the product itself to understand what keeps consumers coming back after an initial trial.
Healthcare
We at W5 realize that having the capability to care and heal is only relevant when the people who represent links in the supply chain — including health care providers, insurers, suppliers, and consumers — are aware of products and informed enough to make a decision. In an increasingly complex healthcare marketplace, understanding the brand, as well as the product, is a prerequisite to success. W5 consultants have years of experience identifying relevant points of difference in products to build a marketplace position that resonates with consumers and health professionals.
Technology
W5 excels at defining and communicating ideas about technology that businesses and consumers can understand. We understand the complex, interdependent relationships on which technology depends for development, delivery, and support. We have years of hands-on experience working with technology firms that defined key elements of today's IT environment. W5 consultants can help close the loop of indecision you may have regarding the marketplace, answer your questions and allow you and your company to move to market quickly in an unforgiving market sector. We realize that technology establishes a toehold in tomorrow only by keeping one foot solidly grounded in the present. W5 helps you leverage the possibilities of tomorrow by clarifying the realities of today.
Financial Services
Marketing research is increasingly important to financial services firms seeking simplicity in the definition and delivery of complex offerings. In a world where financial services encompasses everything from securities trading to home mortgages to insurance, companies must offer compelling points of difference to stand out for discerning customers. In a highly competitive environment in which many financial products and services are in danger of becoming commodities, understanding the nuances of both the marketplace and the consumer is critical in shaping successful strategies. W5 melds established procedures with custom research techniques and methodologies to obtain strategic market insights that can make all the difference.
Travel & Leisure
W5 recognizes that travel and leisure is driven by fundamental changes in how people spend their free time, how business travel is managed, and how the industry responds to customer needs. Strategic planning and subsequent messaging development is critical to the success of those responsible for branding destinations, those whose task it is to get travelers to their destinations, as well as those who offer other leisure options. Marketing research and testing can make the difference between the right strategy and the wrong one, between messaging that works and messaging that doesn't. W5 can bring experience and expertise in finding the facts you need to define and support successful strategies and effective tactics.