Pricing Analysis
Pricing analysis is designed primarily to determine the optimum price, price elasticity, and degree of price sensitivity of a product or service. Each of these elements is critical in developing a relevant pricing strategy. Pricing analysis can be challenging as it involves setting price levels that, once publicized, are not easily changed without serious repercussions. Price must be flexible enough to meet the challenges of an ever-changing marketplace, but retain enough profit margin to ensure a healthy return on investment.
W5 employs a series of traditional quantitative techniques to develop a sound pricing strategy for your product or service. Many of these techniques have been honed through rigorous academic study while others have been crafted through practitioner development.