Segmentation
Market segmentation enables identification and definition of those who are likely to benefit from your products and services, while at the same time identifying those who are not viable prospects.
Segmentation research allows exploration of a target audience based on in-depth information beyond demographic characteristics. A segmentation study uses individuals’ responses to questions concerning their core demographic makeup as well as attitudinal, behavioral, psychographic, and category- and brand- related questions to allow businesses to identify and target distinct consumer groups within the marketplace.
W5 recognizes that a segmentation solution must be relevant and actionable, yielding behaviorally, psychographically, and attitudinally-based segments addressing the relevant business strategies.
For more details, refer to our white paper: W5 on Segmentation