Statistical Analysis
W5 employs various analytical techniques in conducting quantitative marketing research. Such methods are typically selected based on specific research objectives, the scope of the study, and the quality of the data. W5 views the application of statistical analysis as a valuable tool in interpreting data, identifying trends, and ultimately "telling a story" within the study reporting. Commonly applied techniques include, but are not limited to:
- Statistical hypothesis testing
- Multivariate regression analysis
- Factor analysis
- Cluster analysis
- Discriminant analysis
- Position / Perceptual mapping
- Multidimensional scaling
- Correspondence analysis
- Maximum Difference (MaxDiff) scaling
- Analysis of Variance (ANOVA)
- Structural equation modeling
- Non-parametric analysis for small samples
- Logistic and Hierarchical Bayesian (HB) analysis
- Canonical correlation