Meta-Analysis of Existing Departmental Research
Following presentation, completed research studies are often filed away and results are quickly forgotten. As a result, data sets are not analyzed to their full potential.
At W5, we are open to the re-design of existing data sets to explore the “what if” scenarios not covered in the initial research. This approach often delivers a high ROI for our clients: little time is required and expenditures are typically a fraction of a full research study.
Often such engagements involve quantitative methodologies and encompass techniques like attitude and usage, segmentation, and tracking. Sometimes all that is required is a new, more deft plan to analyze the data. Other times, the application of more sophisticated analytic modeling tools are applied to data sets, yielding a new dimension of insight to existing study findings.