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Backpacking strips life down to its essentials. It’s about adventure, adaptability, and the art of traveling light, both literally and figuratively. Sheridan Anderson once wrote, “Backpacking is the art of knowing what not to take.” In other words, clarity comes from letting go of what doesn’t serve you. For me, adopting this mindset means swapping bulky roller bags for my trusty Cotopaxi Allpa Travel Pack. It fits everything I need (yes, even a laptop) into one streamlined carry. No more dragging wheels through crowded terminals, fumbling in airport bathrooms, or being the escalator lemming. The pack keeps me nimble, frees up space (hello, extra legroom!), and forces me to focus on what truly matters. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/beyond-the-billboard-vcu-challenges-conventional-ad-norms monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/d1d53848-946f-4e0e-a9c0-fc50d068537a/AdsforRats.png Blog - Beyond the Billboard: VCU Challenges Ad Norms - Make it stand out Instagram @adsforrats https://www.w5insight.com/blog/gmfw80ovepmh88kg5n0tjdd9gwyxw3 monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/acfe79b4-17e8-4ae5-84d7-591f49c5cf25/pexels-cottonbro-6214718.jpg Blog - Gen Z Playbook: Diversity, Identity, and Brand Relevance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/meeting-people-where-they-are-the-value-of-in-person-research monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/4c14e134-7376-435b-a3fc-d101edaacc6a/Screenshot+2025-05-05+100201.png Blog - 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Castelda and Nick Lowery https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f4169310-b9ab-4a0a-8f4a-028a5c5d6b69/L%26E.jpg Blog - Event Recap: Quirk’s Event Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/04d219e1-da9c-45fe-8dfb-cb45249c7b0b/Quriks.jpg Blog - Event Recap: Quirk’s Event Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/how-do-brands-unite-a-divided-nation monthly 0.5 2025-04-04 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/ed0dcf3b-5bde-4027-9602-9251d536a3e4/Picture1.png Blog - How Do Brands Unite a Divided Nation? - Make it stand out Source: Unifying America through Shared Values Report https://www.w5insight.com/blog/the-new-authority-why-gen-z-trusts-influencers-over-experts monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/02e18821-fd97-45bc-aaea-cad5a2045022/Marty+Blog+Post++%282%29.png Blog - The New Authority: Why Gen Z Trusts Influencers Over Experts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/exploring-impact-of-in-office-vs-hybrid-work monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9bb75df9-4476-48f0-97d2-8a06d01becf3/1741012770795.jpg Blog - Exploring Impact of In Office vs Hybrid Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/2jll80b9fvvihe1nz91t854le5o3aq monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/5751fce5-4069-43a8-a64d-45d8b18a26a7/1.png Blog - Lessons from a Data Storyteller - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/359a1998-25f4-40f3-a774-e65eb370a013/2.png Blog - Lessons from a Data Storyteller - Make it stand out Excerpt from Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic. Copyright © 2015. Published by Wiley. 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What Happens When AI Plans Your Next Vacation? - Make it stand out I wonder if AI would have told me I packed way too much for my Peace Corps service - 22-year-old me wouldn’t have listened. https://www.w5insight.com/blog/how-data-is-shaping-tourisms-future-event-recap monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/267c9bd6-9156-4698-a9b1-cd257121e581/Travel+Trends.png Blog - How Data is Shaping Tourism’s Future: Event Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1738602144538-GDCVKHZL2KV93AFRRA9K/8.jpg Blog - How Data is Shaping Tourism’s Future: Event Recap https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1738602136832-M3XGHE6PUVBIV7JHWZNM/1.jpg Blog - How Data is Shaping Tourism’s Future: Event Recap https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1738602163083-O7KBIQZQQXPIUJGZ84I6/55.jpg Blog - 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Creativity: A Partner’s Artistic Journey https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1728487268697-LW2WHBIEW0YBNTZWEG23/PLYMOUTH.PNG Blog - Creativity: A Partner’s Artistic Journey https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1728487273413-K9KRLLAB0ELPOY34WZ1N/SHEFFIELD.PNG Blog - Creativity: A Partner’s Artistic Journey https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1728487278619-EZG629JS5P35ZAZJU22X/WOLVERHAMPTON+.PNG Blog - Creativity: A Partner’s Artistic Journey https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1728487282636-2ULMDU9RJ8OAV1VC4QAB/YORK.PNG Blog - Creativity: A Partner’s Artistic Journey https://www.w5insight.com/blog/n3frcthghzvbhactqi9rg0fycosp1p monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1728326817077-20JB12QT01TH4LJAJVBL/live%2Bshopping.jpg Blog - Quick Scroll, Quick Buy: How TikTok Shop is Redefining E-Comm for Gen Z https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1728324985035-IZAI9BZK1NNONTPUSGSF/tik%2Btok%2Bshop%2Barts%2B%2526%2Bcrafts.jpg Blog - 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Decoding the Power of Brand Manifestos https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1706043820794-CCT75AV9168LA3NITNUB/Miller+High+Life.jpg Blog - Decoding the Power of Brand Manifestos https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1706043821838-USWN0GF1KJNO37OZUVUE/Moleskine.jpg Blog - Decoding the Power of Brand Manifestos https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1706043821742-H9P5TE8DNA5UO4BOE5HO/Nike.jpg Blog - Decoding the Power of Brand Manifestos https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1706043873148-IOWEVXYJV1DD79VLOU6G/Fiat.GIF Blog - Decoding the Power of Brand Manifestos https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1706043822511-XGG1ZS06VBS7L84RAWH0/Pedigree.jpg Blog - Decoding the Power of Brand Manifestos https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1706043822688-UXEQYPVDZDPB8VH5L0KZ/Poseidon+Dive+Systems.JPG Blog - 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The Positive Influence of Negative Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/a-house-a-dog-and-17-children-central-tendency-in-the-marketing-contextnbsp monthly 0.5 2023-11-27 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/0904169d-fd71-439e-a0db-78aba401071b/image-asset.jpeg Blog - A House, a Dog, and 1.7 Children: Central Tendency in the Marketing Context  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/517020ba-b49e-4290-b107-9afcbacb05d0/image-asset.jpeg Blog - A House, a Dog, and 1.7 Children: Central Tendency in the Marketing Context  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/ba651a25-dce2-482e-84a7-9190471ef443/image-asset.jpeg Blog - A House, a Dog, and 1.7 Children: Central Tendency in the Marketing Context  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/4488a2e6-dfe6-4d18-897f-60c8d10c1b1d/image-asset.jpeg Blog - A House, a Dog, and 1.7 Children: Central Tendency in the Marketing Context  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/crc-2023-finding-our-cadence-with-ai monthly 0.5 2024-11-14 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/5040d5f2-c85f-4012-a14a-91c02e985de8/IMG_69992.jpg Blog - CRC 2023: Finding Cadence with AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f9dc820d-a5e0-4990-b522-ffd6800d3d38/IMG_69672.jpg Blog - CRC 2023: Finding Cadence with AI - Make it stand out Michele Gansle of McDonald’s knew exactly how to draw attendees into their session about making McDonald’s famous for chicken https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/fe255607-6bcf-4981-8b93-4a99d34cbbfa/IMG_69742.jpg Blog - CRC 2023: Finding Cadence with AI - Make it stand out Emily Shepherd with Directions Research and Jacci Webber from Mars Petcare presented about the power of Visual Communication https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/5e3d7941-f4a0-4068-b5bb-b90eebf81953/IMG_69032.jpg Blog - CRC 2023: Finding Cadence with AI - Make it stand out To top it all off, W5’s Amy Castelda and I got to enjoy the snow when we arrived on Tuesday! Our southern roots were struggling, but it was a blast. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/c2d95399-2334-4dd6-a5c3-71b7eebbfc96/IMG_69522.jpg Blog - CRC 2023: Finding Cadence with AI - Make it stand out Couldn’t forget to showcase Yoshi, the most popular member of the Ipsos team! https://www.w5insight.com/blog/unwavering-dedication-embracing-our-roots-as-a-full-service-custom-shop monthly 0.5 2023-11-17 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/cb4d7324-338d-4131-ac4b-fa9b63d33790/Blog+Unwavering+Dedication+%28Marty%29.png Blog - Unwavering Dedication: Embracing Our Roots as a Full-Service, Custom Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/what-were-consuming-exploring-the-journey-from-pop-culture-to-insights monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/3762ad4e-9148-4064-ad15-bfc2251d2b30/In-Post+Image+%281%29.png Blog - What We’re Consuming: Exploring the Journey from Pop Culture to Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/ignite-your-campaign-dynamic-development-and-rigorous-testing monthly 0.5 2023-10-06 https://www.w5insight.com/blog/exploring-cultural-landscapes-a-guide-to-diverse-ethnographic-research-methods monthly 0.5 2023-10-04 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/91e4b6ba-8dcf-41af-b9d6-085491740e31/pexels-rodrigo-souza-2531552.jpg Blog - Exploring Cultural Landscapes: A Guide to Diverse Ethnographic Research Methods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/the-ultimate-battle-segments-vs-personas monthly 0.5 2025-08-04 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/4181573b-6442-4566-80f5-0957cda320c3/Methologies+Segments+vs+Personas+Infographic.png Blog - The Ultimate Battle: Segments vs. Personas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/spotlight-assessing-portfolio-expansion-strategies monthly 0.5 2024-11-14 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/a04754d3-61b8-4182-927b-d34559d201a1/In+Article+Photo_Gerber+Spotlight+Case+Study.jpg Blog - Spotlight: Assessing Portfolio Expansion Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/the-power-of-ux-research monthly 0.5 2025-11-06 https://www.w5insight.com/blog/shifts-in-shopping-as-a-new-mom monthly 0.5 2023-08-07 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429723637-N9E6UQF8TTDUFJ0UR0IM/IMG-1862.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429723785-O25MZRZ7MC1SZP4TSD4W/IMG-1863.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429724701-M7HAPJHTTXFPO61L68IJ/IMG-1864.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429724881-TVX7N21416I5U2M5QO3T/IMG-1865.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429725658-H1S2FTIPN6Q42NA18UWN/IMG-1866.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429726136-LSUI9Z0CI3PF4GMGW2QG/IMG-1867.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429726911-CE1TFXLW3YGH83GVOL61/IMG-1868.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429728048-MOECFBFJR07MVDAHZ0KV/IMG-1870.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429729089-HPL70IDU66C93AKMI46Q/IMG-1872.jpg Blog - Shifts in Shopping as a New Mom https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1691429729695-JTDO3OLJH9V65BQ44K3P/IMG-1873.jpg Blog - Shifts in Shopping as a New Mom https://www.w5insight.com/blog/decoding-consumer-behavior-and-e-commerce-growth monthly 0.5 2023-08-02 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/13fdf994-bb0f-4045-9a72-ee9a137f13a4/IMG_7043.jpg Blog - Decoding Consumer Behavior and E-Commerce Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/an-idi-with-an-ai-guy monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1690812464744-BI0XSAHC9U8LGDBW9SI9/1.png Blog - An IDI with an AI Guy https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1690812475698-RT4826XJMD4Q5HZ2KKQB/2.png Blog - An IDI with an AI Guy https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1690812488207-L8AFOSYBLQC86GI89EX5/3.png Blog - An IDI with an AI Guy https://www.w5insight.com/blog/these-brands-are-on-fire- monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b3b2878d-cdd2-4825-88ed-741b07d61b1e/image-asset.png Blog - These Brands Are on Fire https://www.w5insight.com/blog/keeping-a-pulse-on-the-great-outdoors monthly 0.5 2023-06-27 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/54f0f572-cee5-47ff-9ad2-4590e7359e13/Lightship-eRV-Colorado-2000x1200.jpg Blog - Keeping a Pulse on the Great Outdoors - Lightship L1 Electric Travel Trailer [Photo/LightshipRV.com] https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/510ce607-fbe9-4071-85f0-6858121d3534/Stalker-outdoors.JPG Blog - Keeping a Pulse on the Great Outdoors - Stalker Outdoors Electric Tricycle The next generation of electric bike from STALKER Outdoors. [Photo/STALKER Mad Bike®] https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/2ff373c3-628b-41da-9d87-de2e9e705e7a/Skotti+Grill+-+Ultimate+Portable+Grill+for+Outdoor+Cooking.jpg Blog - Keeping a Pulse on the Great Outdoors - Skotti Grill The foldable camp grill that doesn’t discriminate―wood, charcoal, gas-powered―this grill is designed to use all three. [Photo/SKOTTI Grill] https://www.w5insight.com/blog/mhekz6z5uetnr920h0t1xshoefc60b monthly 0.5 2023-06-26 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/bc6472a2-0712-4bbc-b084-9a9044758c1b/Case+Study.jpg Blog - Spotlight: How Third-Party Delivery Impacts Your Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/ai-technology-with-human-insights monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/339f5ddb-8f7a-4af5-a721-1f1b56b3ae32/A.I.+Blog+%282%29.png Blog - The Cutting Edge: Combining AI Technology with Human Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/leveling-up-our-work-with-gamers monthly 0.5 2024-11-14 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1684417552125-236S74JTEN90J7WOUNP5/image-asset.jpeg Blog - Leveling Up: Our Work with Gamers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/spotlight-uncovering-the-layers-of-a-sports-fanbase monthly 0.5 2023-05-11 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b06de1c0-ca8f-43d1-a1dc-6f971f8856a9/Case+Study.jpg Blog - Spotlight: Uncovering the Layers of a Sports Fanbase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/were-never-getting-our-flying-cars-living-in-the-future-aint-what-it-was-cracked-up-to-be monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1683216310675-VWQ4GGV8Q6XKGT1X4TDY/unsplash-image-sTdZIYiWwuA.jpg Blog - No Flying Cars?: The Future and Why the VoC Matters More Than Ever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/insights-a-renewable-resource monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/16ebea12-83d0-4eed-8f02-4719f2c34d91/Farmers.png Blog - Hunting vs Farming: Are Consumer Insights A Renewable Resource? - Make it stand out When it comes to using previously gathered insights, are you a hunter or a farmer? https://www.w5insight.com/blog/the-restaurant-marketing-playbook-tackles-21st-century-marketing-challenges monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/fa5c1ed3-296c-467e-b45d-7e978ecf7c68/Copy+of+Case+Study+%283%29.png Blog - The Restaurant Marketing Playbook Tackles 21st Century Marketing Challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/video-segmentation-research-in-action-with-east-fork monthly 0.5 2023-04-14 https://www.w5insight.com/blog/ebook-our-guide-to-innovation-with-marketing-research monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/7862213e-02fe-4af5-b3d0-104908ba854c/Copy+of+eBook+Promo.png Blog - eBook: Our Guide to Innovation with Marketing Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/lessons-in-innovation-empathy-and-inclusion-a-recap-of-qrca-2023 monthly 0.5 2023-04-04 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/e04fcf18-67ff-4500-845f-0f8fa8ae2e57/NASCAR+HALL+OF+FAME.jpg Blog - Lessons in Innovation, Empathy, and Inclusion: A Recap of QRCA 2023 - Make it stand out NASCAR Hall of Fame in Charlotte, NC. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/6b8ce6ab-2315-4440-915f-0b0b136ad098/ROB+VOLPE+LIVE+READING+1.jpg Blog - Lessons in Innovation, Empathy, and Inclusion: A Recap of QRCA 2023 - Make it stand out Live reading from Rob Volpe. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9e9ec8a4-5ed9-4bca-ac42-4edf25b1bc94/WHEEL+OF+POWER+PRIVILEGE.png Blog - Lessons in Innovation, Empathy, and Inclusion: A Recap of QRCA 2023 - Make it stand out Wheel of Power and Privilege from the Canadian Council of Refugees (CCR): https://ccrweb.ca/en/anti-oppression. https://www.w5insight.com/blog/w5-on-conjoint-part-3-activating-results monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/5af17822-1c45-4f1b-99c9-46ba01caab53/Picture1.png Blog - W5 on Conjoint - Part 3: Activating Results - In the end, it was affirming to see the results made intuitive sense – not just in the data and conjoint model. Net-net: People love chocolate! (Chocolate cake, chocolate topping, chocolate sprinkles, chocolate whatever.) https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1680187026853-XK045RGAEYR62ME44ZAT/1.png Blog - W5 on Conjoint - Part 3: Activating Results https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1680187026081-POWV8VO5LX7XUB2NV4AS/3.png Blog - W5 on Conjoint - Part 3: Activating Results https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1680187025490-2G29VJZC712ZP0BL6CJT/2.png Blog - W5 on Conjoint - Part 3: Activating Results https://www.w5insight.com/blog/two-ways-w5-is-innovating-with-ai-to-level-up-market-research monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/7cf3083d-5175-45e8-9f39-1f6f8ecb75d6/Copy+of+Case+Study+%282%29.png Blog - Two Use Cases for Leveraging A.I. to Level Up Market Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/spotlight-sustainability-in-the-consumer-product-sphere monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/852397bd-9158-4d81-8f2a-3d3de6110c08/Copy+of+Case+Study.png Blog - Spotlight: Sustainability in the Consumer Product Sphere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/celebrate-its-b-corp-month monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/73712fc1-c3c6-47d0-a451-15b15efbb351/B_Corp_A_New_Kind_of_Corporation.png Blog - Celebrate: It’s B Corp Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/w5-on-conjoint-part-2-how-it-works monthly 0.5 2025-02-13 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b83cd460-f3af-43a2-8a61-0cfcacd2de8f/In+order+to+describe+this+process+in+a+general+way%2C+we+need+to+have+very+specific+information+at+our+disposal.png Blog - W5 on Conjoint - Part 2: How It Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/69dfb546-84ec-4551-8749-b3527410d3af/Picture2.png Blog - W5 on Conjoint - Part 2: How It Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/ocysndcsnen9gbdwjxpatcxql3jnsi monthly 0.5 2023-03-08 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/a37f95e5-5f38-4678-b0a0-627c7e7ee13d/Pink+Elegant+Women%27s+Day+Instagram+Post.png Blog - Mark Your Calendar and #EmbraceEquity - Make it stand out https://www.w5insight.com/blog/quirks-in-la-insights-in-real-life monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/3c6511a7-62ad-4fa1-a7b6-9816fcdbbb42/Fpl6arMakAA_GoD.jpg Blog - Insights in Real Life: 4 Takeaways from The Quirk’s Event LA - Make it stand out Brennan Mullin and Amy R. Castelda are all smiles upon arriving. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/0cfdd01c-7d63-4370-9b3a-6d7d4a6105df/FpsNvd-aIAA2pF6.jpg Blog - Insights in Real Life: 4 Takeaways from The Quirk’s Event LA - Make it stand out Quirks Events are the networking capital for market research community! https://www.w5insight.com/blog/w5-on-conjoint-part-1-conjoint-101 monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/130f415b-829b-4adb-ac3a-5818e43c7952/mockup-of-a-woman-working-on-a-macbook-2316-el1+%281%29.png Blog - W5 on Conjoint - Part 1: Conjoint 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/490161f8-968c-4cf3-abf3-0437e3ae7a37/Picture2.png Blog - W5 on Conjoint - Part 1: Conjoint 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/house-amp-home-highlights-from-recent-kitchen-amp-bath-showcases monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/d361f5f5-9a36-48a7-a3e2-4292b17974e4/Bath1.jpg Blog - The Future of Kitchen and Bath: 4 Trends from KBIS - Make it stand out Consentino Italian Stone Counter, Consentino (2023) https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/6f387e37-1d4a-45cb-84f8-16d3d790189a/Bespoke-Digital-Printing_HandraiserKV_Final.gif Blog - The Future of Kitchen and Bath: 4 Trends from KBIS - Make it stand out The Samsung MyBespoke Refridgerator, Samsung (2023) https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/5981c887-3367-49a0-9ffa-4c1282b5550b/Brass%2BRichard%2Band%2BKylee_v3_6f7ffb06-7710-4946-ba99-60aa55131f8b-prv.jpg Blog - The Future of Kitchen and Bath: 4 Trends from KBIS - Make it stand out Brass & Titanium Finish Designer Collection, Monogram (2023) https://www.w5insight.com/blog/were-getting-ai-all-wrong monthly 0.5 2023-02-07 https://www.w5insight.com/blog/staff-picks-2022-memorable-projects monthly 0.5 2023-01-20 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f236c039-097f-4948-8f47-bdd5b5384bac/Copy+of+Blog+Cover+Spotlight+Assessing+Reach+and+Efficacy+to+Connect+with+Local+Communities+%283%29.png Blog - 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3 Studies to Budget for in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/feedback-opinions-and-concerns-the-backbone-of-cx-research monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1666812811302-5MQKRYLUZ8NIEBTMNAV5/unsplash-image-nF8xhLMmg0c.jpg Blog - Feedback, Opinions, and Concerns: The Backbone of CX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/what-is-perceptual-mapping-anyways monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/7b8a3946-bdf6-4a56-b9cb-ba8074e8b460/Brand+Landscape+Many+Brands.PNG Blog - What Is Perceptual Mapping, Anyways? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/42c123c4-e0f9-4a3d-886c-70225b612f60/Brand+Awareness+Number+Line.PNG Blog - 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Welcome to the W5 Team, Dorothy! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/live-from-new-york-hot-takes-at-4as-stratfest-2022 monthly 0.5 2022-09-29 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b58a19ba-6503-4bdb-b719-8cfc157c01d7/_Blog+Cover+Image+8322+%281%29.png Blog - Live From New York: Hot Takes at 4A’s StratFest 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/lets-break-bread-together-the-candid-nature-of-dinner-groups monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/e0d78896-0842-4943-a7d9-ab860358c4c0/dinnergorup.jpg Blog - Let’s Break Bread Together: The Candid Nature of Dinner Groups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/blog/cool-off-with-the-w5-wrap-up-summer-edition monthly 0.5 2022-08-25 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/49314ef8-8288-44bd-a9ff-975d2a9cf64f/android-mockup-of-a-black-sony-xperia-by-the-pool.png Blog - 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Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Limited edition signed prints by the artist Shepard Fairey. From left to right, Obey Tupac, blue (2004), Obey LL Cool J, blue (2003), and Obey Biggie, blue (2004). https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/3549006a-d0e0-474a-b250-79edd438f441/edit-2630.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Limited edition signed prints by the artist Shepard Fairey. From left to right, “Andre the Giant, GIANT” (2000) and “Andre the Giant, OBEY” (2000). https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/e31a9c64-420c-4140-88f3-c0a789a1568e/edit-2616.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Mitchell, Bruce. Wish Comes to Shove. 1997. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/05f6242f-5ac1-4ac5-b35e-dfa98394ae66/edit-2664.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Haley (black and white Ruffed Lemur), Barisades (Ring-Tailed Lemur), and Persephone (Ring-Tailed Lemur) at the Duke Lemur Center. Lemur Finger Painting. 2022. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/4c6d99f1-8504-4781-8dd0-efb20bcc5fb4/edit-2648.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out J.P. Trostle. Photonic. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/de77dd8e-fbd3-4031-a7ce-a1e3398d34aa/edit-2662.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Frank Van Orsow. Somnolent android #2. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/71b40609-4b23-4e4b-8dbc-a727a23ac31c/edit-2657.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Morgan Johnson. Lion. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/30509541-d43e-4eed-8049-9b108b35ad0e/edit-2626.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Bruce Mitchell. Krispy Kreme, Raleigh NC. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b8a58119-5035-4752-9ee5-90f5eed1b351/edit-2655.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Bruce Mitchell. Mobil Dunkin’ Donuts. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f9a656ae-5ac1-4c48-9e07-e97dd3ee8c16/edit-2656.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out Bruce Mitchell. Waffle House, Burlington NC. https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/a40cea6e-9b62-4dc5-a709-b138ef6b385c/edit-2649.jpg Blog - Mosaic: A Behind the Scenes Look at W5’s Art Collection - Make it stand out John Koleszar. 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https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9161a3c9-a462-440f-86af-a3449030027a/16.jpg Home https://www.w5insight.com/methodology/segmentation-1 daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/99ea8244-d7cc-4d0e-b404-8e342449ff70/14.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/6cd558e2-8073-4ba7-85f8-cb92dce2b889/BSSP_NewLogo.png Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/08a4da33-66a4-4118-999d-5869c5bd3d93/Chemistry_NewLogo.png Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b52d15b3-7925-444d-a801-c055feb55db0/11.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/c576f7d1-fc0b-4635-8579-16309fa4d17e/10.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/2dbab3a7-acd0-4963-922f-4364ff28bbd0/DotdashMeredith_NewLogo.png Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/11fb669a-2eae-4ccf-abf3-40df8ea6e1da/FrontierCommunications_NewLogo.png Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/2975f379-479d-4043-b8be-efab15ae50be/8.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/194d3292-83c7-4f78-b32e-457455df7b20/7.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f9c2b16a-8167-4376-894e-44b490da8f40/6.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/0d118f95-34e9-48ec-b71a-0b11e520827b/5.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/e74d2fc2-7d3d-4e08-a692-e7d2734ef369/13.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/988d3431-3c4c-403a-8ca3-48c95d9c3730/OceanSpray_NewLogo.png Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f84563a0-4e22-4593-a062-d7e612d29a28/2.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9c8842a4-7c31-4df8-a245-6ac806d0c854/22.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/0cbf0041-710b-475f-a79b-c7204980f830/1.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/979f60e2-47d8-45a2-b739-9f1788c93192/21.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/79f17ec8-dd46-422b-901f-7d58b7d3ecd7/20.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/24016924-524b-4259-af9c-3d7bf2681186/18.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/88bee5f1-419e-4db2-9e06-939984c3c38e/19.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/8b09bee0-5582-47bc-81e4-4366d45f0d54/17.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9161a3c9-a462-440f-86af-a3449030027a/16.jpg Segmentation Landing Page https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1683051834425-9J0UUZQHPIJQ61SLGGS4/unsplash-image-P7X0np30w30.jpg Segmentation Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.w5insight.com/landing/east-fork-segmentation daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/99ea8244-d7cc-4d0e-b404-8e342449ff70/14.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/6cd558e2-8073-4ba7-85f8-cb92dce2b889/BSSP_NewLogo.png Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/08a4da33-66a4-4118-999d-5869c5bd3d93/Chemistry_NewLogo.png Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b52d15b3-7925-444d-a801-c055feb55db0/11.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/c576f7d1-fc0b-4635-8579-16309fa4d17e/10.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/2dbab3a7-acd0-4963-922f-4364ff28bbd0/DotdashMeredith_NewLogo.png Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/11fb669a-2eae-4ccf-abf3-40df8ea6e1da/FrontierCommunications_NewLogo.png Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/2975f379-479d-4043-b8be-efab15ae50be/8.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/194d3292-83c7-4f78-b32e-457455df7b20/7.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f9c2b16a-8167-4376-894e-44b490da8f40/6.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/0d118f95-34e9-48ec-b71a-0b11e520827b/5.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/e74d2fc2-7d3d-4e08-a692-e7d2734ef369/13.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/988d3431-3c4c-403a-8ca3-48c95d9c3730/OceanSpray_NewLogo.png Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/f84563a0-4e22-4593-a062-d7e612d29a28/2.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9c8842a4-7c31-4df8-a245-6ac806d0c854/22.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/0cbf0041-710b-475f-a79b-c7204980f830/1.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/979f60e2-47d8-45a2-b739-9f1788c93192/21.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/79f17ec8-dd46-422b-901f-7d58b7d3ecd7/20.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/24016924-524b-4259-af9c-3d7bf2681186/18.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/88bee5f1-419e-4db2-9e06-939984c3c38e/19.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/8b09bee0-5582-47bc-81e4-4366d45f0d54/17.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/9161a3c9-a462-440f-86af-a3449030027a/16.jpg Data to Dollars https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/1683128966947-RXWL7497IBW0K29GGC5J/unsplash-image-ANNsvl-6AG0.jpg https://www.w5insight.com/landing/east-fork-segmentation-sf daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/99ea8244-d7cc-4d0e-b404-8e342449ff70/14.jpg Data to Dollars Short Form https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/6cd558e2-8073-4ba7-85f8-cb92dce2b889/BSSP_NewLogo.png Data to Dollars Short Form https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/08a4da33-66a4-4118-999d-5869c5bd3d93/Chemistry_NewLogo.png Data to Dollars Short Form https://images.squarespace-cdn.com/content/v1/6025a1b300fe772c509dae4d/b52d15b3-7925-444d-a801-c055feb55db0/11.jpg Data to Dollars Short Form 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