Hi, we’re W5.

We are an eclectic group of people–statisticians, designers, anthropologists, journalists–bound by a common curiosity to understand people, products, and brands.

Influenced by the entrepreneurial spirit of our founders, W5 is a proudly independent firm. This allows us to be agile, flexible, and quickly adaptable to changing business environments for our clients. Independence means we can do all this while remaining 100% true to ourselves.

Clients who work with W5, from start-ups to F100 to advertising agencies, understand this unique advantage and see the value of our independence in the work we deliver.

We have a passion for the work we do and the industry we serve.

 Meet the Team

  • Ronii Bartles

    Practice Consultant

  • John Capps

    Senior Practice Consultant

  • Amy R. Castelda

    Partner

  • Tom Daly

    Founder

  • Kana Feng

    Senior Practice Consultant

  • Kathy Justice

    Senior Practice Consultant

  • Josh Logan

    Manager, Client Relations

  • Nick Lowery

    Client Relations Consultant

  • Martin Molloy

    Martin Molloy

    Senior Partner

  • Dorothy Nam

    Practice Consultant

  • Tristan Shook

    Partner

  • Ellyn Steidl

    Practice Consultant

  • Andy Willard

    Partner

  • Your Name Here

Join the Team

We’re always looking for brilliant minds to join our team.

See something that piques your interest? Send your resume to careers@W5insight.com

A Newsletter You’ll Actually Read

How are grocery stores encouraging shoppers to walk every aisle?
Do million-dollar Super Bowl ads still work?
What is an ethnographic study, anyway?

Our newsletter answers these questions and so much more.

In our newsletter, The W5 Wrap Up, you’ll get the cutting edge of marketing research insights delivered straight to your inbox. You’ll get early access to new ebooks and other fun surprises.

You’ll get our take on:

  • Marketing research at large

  • Interesting and challenging projects

  • Team highlights and hobbies

  • And more!

 

Sign-up to get our newsletter, The W5 Wrap Up!