Marty Molloy
Senior Partner
Marty is the Senior Partner at W5, supporting the qualitative, quantitative, and sales and marketing teams. With thirty years of experience in market research, he is still drawn to solving problems and uncovering the answers that will drive action for clients.
Marty works with clients and internal teams to help design and guide insights initiatives, focus insights, and spot the elements that drive real-world, actionable strategy for advertising agencies and brands. He also has experience moderating sessions with audiences including CEOs, consumers, industry specialists, and comic book and action figure collectors.
A career long market researcher, Marty has experience across a wide array of industry and roles, including qualitative, quantitative, and research operations. He studied history and political science at Dickinson College and has a Masters in History from Shippensburg University.
Fast Facts
At W5 Since: 2004
Favorite Methodology: Anything qualitative that allows for real conversation with real people.
Dogs or Cats: Definitely Dogs
