Amy R. Castelda, Partner
Amy is a Partner at W5, where she leads client relationships, business development, and marketing initiatives. With more than 16 years of experience in marketing research, she is passionate about connecting organizations with insights that drive smarter business decisions.
Amy works closely with brands and agencies to understand their business challenges, develop customized research solutions, and translate consumer insights into actionable strategies. She brings a collaborative, client-first approach to every engagement, helping organizations uncover opportunities for growth.
Prior to joining W5, Amy worked client-side in the home furnishings industry, giving her firsthand experience with the business challenges and decisions facing today's marketers. She studied Business Administration, Marketing, and Management at Northwood University.
Fast Facts
Joined W5: 2011
Favorite Methodology: Ethnography
Life Motto: Discipline equal freedom
Dogs or Cats: Dogs
