Spotlight: Design Driven Deliverables
Making marketing research findings distinct and memorable can be a challenge. Results are typically presented as slides with bullet points, charts, and graphs—flattening findings into a one-size-fits-all format. Meaningful and effective research captures the richness of human experience.
Printing insights on less traditional items like golf balls can surprise and delight
Design Driven Deliverables complement traditional research reporting, adding dimension through compelling visual and narrative formats. The shift from “reporting” to “experiencing” helps findings resonate in new ways and with new audiences.
But, we don't just stop there. In collaboration with our clients, W5 finds ways to link deliverables to our clients' brand, product, or vision. Are you a beverage company looking to share new segmentation data? Consider Segment Coasters. Are you a baking company showcasing a 'day-in-the-life' ethnographic study? Build a Mock Kitchen to illustrate what your customers’ environments really look like. We’ve even gone as far as putting insights on golf ball (which the C-Suite loved btw).
Though the possibilities are seemingly endless, for over two decades we've worked to perfect this skill by marrying the research to the audience in the most impactful setting.
Intrigued? Here are a few examples of W5's Design Driven Deliverables:
Highlight Reels & Animated Presentations
W5 produces research films, from shorts reels to full documentaries. These deliverables provide a deeper understanding of target audiences by including their personalities and surroundings. Whether in-home interviews with families or on-the-street interviews with today’s youth, research videos or documentaries deliver context and illuminate the voice of the consumer.
Don’t have video footage? No problem. We can create an animated presentation that gives data a pulse. These motion graphic animations transport stakeholders through insights with an engaging and entertaining approach to presenting results. Crafted with voice overs and data visualizations, these presentations socialize insights for wider internal reach.
Fact Sheets and Playbooks
Playbooks complement traditional research reporting by presenting findings in a way that resonates with a story. Whether printed or digitally distributed, findings are given a narrative arc that is accessible and easy to understand, presented along side eye-catching imagery and data visualizations.
Fact sheets come in all shapes and sizes, from flashcards and posters to coasters and mousepads, but regardless of format the goal is unanimous―a valuable tool that quickly and easily showcases key insights, crafted to create excitement and stickiness.
Shadow box installation feature artifacts collected during ethnographic research
Installations & Artifacts
Installations are a unique way to encourage stakeholders to interact with research. This museum experience approach presents items such as artifacts from ethnographic research or recreates a space that mimics that of your customers bringing stories to life within a physical space.
Journey Maps & Infographics
An effective tool that depicts a journey across several touchpoints, Journey Maps illustrate triggers, barriers, influencers, and unmet needs for a category, product, or service.
Journey Maps encourage cross-functional teams to work together to address opportunities to improve the overall customer experience, allowing brands to walk in their customers’ shoes.
Distilling a comprehensive report into one clear, concise, visually engaging story is no easy task. This requires not only the skills of a seasoned researcher to determine what information to include, but also a keen eye for design. Ideal for wide internal distribution or to support PR initiatives, W5’s infographics offer an opportunity to leverage design to showcase research findings.
To learn more about how Design Driven Deliverables can be leveraged to take your research project to the next level, check out our White Paper, or drop us a line.