Published Insights: W5 In the Press
Most of the research we conduct is custom, proprietary, and confidential. But from time to time, our work makes its way into the public eye. Here you'll find a collection of W5's published research, thought leadership, and media features that we're proud to share.
Retail Behaviors and Strategy
RetailMeNot partnered with W5 to conduct a series of seasonal shopper insights studies throughout the year to examine consumer behaviors, shopping timelines, and retail engagement across key shopping periods, providing actionable intelligence for PR marketing, B2B partnerships, and content strategy for its digital deal-finding platforms.
View the press releases, Shoppers Gear Up for Amazon Prime Day 2025 with a Cautious Eye on Tariffs and Budgets.
North America Insights 2030
DHL North American, their advertising agency, and W5 surveyed supply chain executives and C-level leaders, benchmarking the current state of supply chains and identifying key shifts by 2030.
View the report and press release.
Charitable Giving Research
Fidelity Charitable partnered with W5 to conduct Annual Tracking Research to assess awareness and perceptions of Donor-Advisor and Donor-Advised Funds to measure market awareness, consideration, and understanding of decision making around charitable giving.
View the report and press release.
Healthcare Attitudes and Perceptions
StrategicHealthSolutions, an organization dedicated to preventing misuse of healthcare and their agency partnered with W5 to conduct exploratory research to gauge healthcare consumer and provider attitudes around sustainability of Medicare and Medicaid.
View the press release highlighting the research and key insights.
Staying Sharp Earned Media Research
Through a custom quantitative research program, W5 helped AARP identify key trends and knowledge gaps surrounding brain health. The research generated actionable insights and statistically grounded findings that powered a national PR campaign and strengthened AARP's position as a trusted voice on healthy aging.
View the infographic (created by W5) and study highlights published on the AARP website.