The W5 Narrative

Sample Size and Soup
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Sample Size and Soup

If you’ve ever cooked a pot of soup, you intuitively understand sample size. Determining the correct sample size for survey research is a blend of art and science, no broth necessary.

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Conjoint Analysis 101
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Conjoint Analysis 101

To assist development of better products, branding, and a sound pricing strategy, quantify product attributes with Conjoint Analysis. Each W5 Conjoint study is customized based on brand, product/service, and strategic context, ensuring actionable results.

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