Campaigns that honor marginalized voices can be powerful. Just ask W5 Consultant Kana Feng, who drew parallels between a recent AAPI Heritage Month campaign and her own experience naming her daughter.

If you’ve ever cooked a pot of soup, you intuitively understand sample size. Determining the correct sample size for survey research is a blend of art and science, no broth necessary.

To assist development of better products, branding, and a sound pricing strategy, quantify product attributes with Conjoint Analysis. Each W5 Conjoint study is customized based on brand, product/service, and strategic context, ensuring actionable results.