As an independent marketing research firm, we value uniquity and creativity, among other ideals in the projects we take on. This appreciation extends to our office’s eclectic art collection!

Campaigns that honor marginalized voices can be powerful. Just ask W5 Consultant Kana Feng, who drew parallels between a recent AAPI Heritage Month campaign and her own experience naming her daughter.

If you’ve ever cooked a pot of soup, you intuitively understand sample size. Determining the correct sample size for survey research is a blend of art and science, no broth necessary.

To assist development of better products, branding, and a sound pricing strategy, quantify product attributes with Conjoint Analysis. Each W5 Conjoint study is customized based on brand, product/service, and strategic context, ensuring actionable results.