Assess Attitudes on Technology Adoption

A leading developer of computer technology sought to understand worldwide consumer usage and attitudes around new or emerging technology devices. The client desired to determine which technology markets were opportunities for the brand and which global audiences would be most receptive to specific devices in development.

APPROACH

W5 conducted a unique customized quantitative A&U (attitudes and usage) survey across seven global markets: U.S., U.K., France, Germany, Japan, India, and China. The study assessed consumers’ attitudes and preferences around specific types of new and emerging technology, their preferences for such devices, and their unmet needs.

RESULTS

W5 determined which new and emerging technology devices represented potential opportunity areas and in which markets these devices would be most readily received. In addition to robust research reporting, W5 presented key insights through a series of concise, informative fact sheets distributed throughout the client organization as stakeholder teams moved forward into new markets within the emerging technology space.