Ellyn Steidl, Practice Consultant
Ellyn is a Practice Consultant on the Quantitative Team at W5. She leads questionnaire design, data analysis, and reporting for clients across a diverse set of industries, including Public Health, Education, Travel & Tourism, and Retail. She combines her training as a Sociologist with experience managing internal insights at a global technology firm to bring rigor, curiosity, and a client-centered perspective to each project.
Ellyn
brings focused consultation throughout the entire research process. She customizes questionnaires to each brand or agency’s unique needs, offers an independent perspective through her data analysis, and empowers stakeholders to solve real business challenges. As someone who previously conducted market research client-side, she understands the value of being a trusted partner in the research process.
Originally
from the Midwest, Ellyn studied Sociology at St. Olaf College and earned a MA in Sociology with a focus in Family Demography from the University of Texas, at Austin.
Fast Facts
At W5 Since: 2024
Favorite Methodology: Hybrid studies (Qual + Quant) – Ellyn often works closely with the qualitative team in two phase projects and enjoys collaborating across methodologies to find the underlying story
Favorite Quote: “It takes two to speak the truth, —one to speak, and another to hear.” – Henry David Thoreau
Cats or Dogs: Dogs
