John Capps, Senior Practice Consultant
John is a Senior Consultant at W5, specializing in quantitative research. He works with brands and advertising agencies across a variety of industries, helping them better understand their consumers, evaluate marketing efforts, and make informed business decisions.
With a strong background in research design, survey development, and data analysis, John enjoys finding the story behind the numbers. He works closely with clients throughout the research process, focusing on asking the right questions, making sense of complex data, and identifying the findings that matter most to clients and their business challenges.
A Charlotte, North Carolina native, John studied Business Management at the University of North Carolina at Charlotte.
Fast Facts
Joined W5: 2014
Favorite Methodology: Concept Testing
Cats or Dogs: Dogs (Boxers)
