Josh Logan, Client Relations Manager
Josh is the Manager of Client Relations at W5, where he leads new business development and account management, connecting client needs with the right research solutions. With extensive experience in the custom insights industry, he has worked with both challenger and leading brands across healthcare, banking and financial services, technology, associations, media, telecommunications, and more. He brings a strong understanding of qualitative and quantitative research methodologies and their applications across both B2C and B2B markets.
Josh takes a consultative, client-focused approach, listening carefully to understand each organization's business challenges and identifying solutions that align with its goals. He serves as an advocate for clients, connecting them with W5's experts and bringing thoughtful ideas to help them succeed. He values building transparent, collaborative relationships and believes the best partnerships come from understanding a client's business, caring about their success, and finding the right approach for every challenge. He also enjoys bringing a little humor to the process.
Before joining W5, Josh spent 13 years at The Olinger Group, where he built extensive experience in client relations, business development, and custom market research. He earned a Bachelor of Science in Business Management with a concentration in Professional Services from the University of South Alabama.
Fast Facts
Joined W5: 2025
Favorite Methodology: In-Person Focus Groups
Life Motto: Every breakdown should be followed by a breakthrough
Cats or Dogs: Both
