Kana Feng, Senior Practice Consultant
Kana is a Senior Consultant at W5, where she leads and executes quantitative research projects. She has over 13 years of experience in the marketing research space.
Kana works closely with clients throughout the quantitative research process, translating research objectives into thoughtful questionnaires, analyzing data, and developing reports that bring the insights together in a clear, cohesive narrative. She is passionate about presenting findings in a way that is easy to digest for both the client and the other stakeholders; connecting individual findings to the bigger picture and creating a logical flow that helps clients understand what the data means and how they can act on it.
Prior to joining W5, Kana worked at a marketing research agency in Tokyo, Japan, partnering with clients across a wide range of industries on global research initiatives. She studied statistics and psychology at the University of North Carolina at Chapel Hill.
Fast Facts
Joined W5: 2019
Favorite Methodology: Segmentation – the perfect blend of the science and art of marketing research
Cats or Dogs: Cats
