Data to Dollars: Boost ROI with Marketing Research
Every dollar invested in market research can yield a return of up to five dollars in increased revenue.
(That's an ROI of 400%!)
And that's not all. Marketing research can also help you reduce costs by avoiding ineffective campaigns and optimizing marketing spend. It can even determine the best verbiage for a stronger tagline!
That’s exactly what East Fork, an Asheville-based pottery B-corp, did when they partnered with W5 to conduct an audience segmentation to optimize their messaging and speak to each part of their fanbase with a clear, confident brand voice.
Schedule your “Data to Dollars” call today to learn how marketing research can transform your business.
“Customer segmentation and market research is one of those investments that a lot of people get scared to make.
My advice to other people who are considering market research and segmentation is don't wait, because within months, you have this wealth of information you can implement and really be able to position yourself to be talking to the people that you need to talk to, in a way that actually means something to them.
It’s also a way for us to feel really confident in knowing that our strategy is going to resonate with the people who are already in our circle and the people who are waiting for us to come and get in front of them.”
-Catherine Campbell, W5 Client
Whether it’s your first segmentation study or a refresh, take Catherine’s advice and “don’t wait.” The sooner you have defined your audience, the sooner you can activate them.
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Explore Segmentation
In our Segmentation White Paper, we explore our approach to profiling consumers to inform brand refinement, positioning, and communication strategies.
Download the White Paper here.
W5 helped a fast-growing restaurant client get a better understanding of their customer landscape and improve on an existing but dated segmentation.
Read the case study here.
Do you prefer chunky or smooth spaghetti sauce? No matter what your preference, you have segmentation to thank.