Amy Castelda
Partner
Amy assists all project logistics as account executive managing day-to-day communications between the W5 team and our clients. With over a decade of experience in Client Relations, she ensures engagement deliverables, research objectives, timelines, and budgets are met, and stakeholders are informed.
Fast Facts
With W5 Since:
2011
Why Marketing Research Fascinates Me:
This is people-centric work. Serving our clients and helping them to understand their audience compells me every day. The wide range of categories we serve keeps things interesting.
Favorite Methodology:
Ethnography
Dogs or Cats:
Dogs
Do you prefer chunky or smooth spaghetti sauce? No matter what your preference, you have segmentation to thank.
Read Amy’s blog post here.
Looking back at key studies W5 recently executed, here are three studies to consider including in your latest research plan and budget.