Every dollar invested in market research can yield a return of up to $5 in increased revenue.

That's an ROI of 400%!

And that's not all. Marketing research can also help you reduce costs by avoiding ineffective campaigns and optimizing marketing spend. It can even determine the best verbiage for an updated tagline!

That’s exactly what the Asheville-based pottery B-corp, East Fork, did when they partnered with W5 to conduct an audience segmentation to optimize their messaging and speak to each part of their audience with a clear, confident brand voice.

If you're not already investing in marketing research, it's time to get started.

With the right insights, you can improve your marketing ROI and drive business growth. Our new video shows you everything you need to get started, including:

• The link between segmentation and the business goals

• How the research was implemented and socialized for adoption

• Ways in which the segmentation influenced brand positioning and communication strategies

• How results continue to inform collaborations and marketing plans

• The benefits of working with W5

Whether it’s your first segmentation study or a refresh, take Catherine’s advice and “don’t wait.” The sooner you have defined your audience, the sooner you can activate them!