Profile:
Know Your Audience

Go deep with your customers to understand who they are, how they think, and what they need.

Audience profiling helps you understand the behaviors and attitudes that drive how people engage with your brand, products, and services. By understanding the values that drive them, you’ll have the insight to deliver and ideal experience or product.

Knowledge is Power

It’s simple: When you know exactly who your ideal customer is, you’ll serve them better. W5’s profiling methods encourage empathic thinking to understand customers motivations, psychographics, needs in an easy-to-understand manner leading to smarter products and services that resonate with their lifestyle and inspire loyalty.

 

Ready to gain deeper insight on your audience?

 Our Methods

Learn more about the methodologies we use to conduct profiling research and help to understand audiences.

 How We Do It

  • W5 on Segmentation

    White Paper

    This report illustrates W5’s appraoch to segmentation reporting.

  • Activating a Target Market

    Case Study

    This case study illustrates how W5 used profiling research to uncover consumer behaviors, motivations, and reactions for an agribusiness looking to explore a new area of production.

  • A&U for Beginners

    Blog Post

    This blog post goes into detail about what A&U studies can uncover for brands wishing to understand their audience.