Research in Action
W5 and Visit Orlando Team Up
Hosted by Travel and Tourism Research Association (TTRA), check out Lessons from Visit Orlando’s Segmentation Journey, a webinar presented by W5 and Visit Orlando.
In this session, we explore how Visit Orlando leveraged W5’s segmentation research to uncover new traveler insights, guide marketing strategy, and drive tourism success. The webinar showcases how Visit Orlando leaned into a newly identified segment—City Breakers—and reveals the campaign inspired by this audience.
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