We are bound by a common curiosity to better understand how people coexist with brands, products, and services. To each engagement, we bring divergent interests, inquisitiveness, and above all, an ability to collaborate and share ideas with our clients.
We believe in developing custom plans of action that result in helping clients make decisions to accomplish their goals. Rather than simply delivering data as the culmination of a research engagement, we produce sound and creative solutions for our clients.
CURIOSITY IS THE KEY TO CREATIVITY.
From design to done we apply a fluid, creative process of inquiry to link curiosity to tangible results.
Sometimes it starts with research. Research that can be leveraged in the implementation of strategy and planning initiatives. Other times, clients come to us with existing research and need help applying it internally or putting it to work in the marketplace. Curiosity makes W5 nimble and adaptable.
IT'S MORE THAN FULFILLING AN ORDER OR CHECKING A BOX, IT'S ABOUT EMPLOYING CURIOSITY TO GENERATE A SOLUTION.
W5 doesn’t sell market research products. We are partners and problem solvers. We work to understand your needs and craft an approach that will yield insightful conclusions and recommendations – ideas that inspire change and bring you closer to your business goals.
Using our toolbox of methodologies, we work with clients to craft a custom, tailored approach.
Research tells you who you are. Strategy defines who you will be. W5 helps clients understand how to evolve their brand, moving alongside shifts in culture, technology, and economic conditions.
At W5, strategy represents the synthesis of business realities, customer expectations, and brand values to identify and fully understand the macro environment. W5 develops customized strategic plans, based on actionable research to inspire change and influence future direction.
We create long-term value for your organization by charting a clear course for engaging customers, growing market share, increasing sales, and attaining competitive advantage.
We know how to combine research and strategy into planning initiatives to kick-start product design, messaging, and brand development. For us, planning combines research analysis and inspiration and takes them to a higher level, developing a differentiated and memorable course of action.
W5'S PLANNING WORK TRANSLATES RESEARCH INTO PLANS OF ACTION. WE IDENTIFY SUSTAINABLE OPPORTUNITIES & GUIDE YOU TO CREATIVE SOLUTIONS.
Our white papers highlight our thoughts and philosophies on a range of approaches within our research, strategy, and planning disciplines. Our W5 Fact Sheet offers highlights of our capabilities. Finally our Case Study decks show you some of the work we’ve done.
If you still need to know more or would like to discuss a project give us a call. We'd love to talk to you more.
Each documents our approach and philosophy on areas of interest where we have developed a specialized skill set. To request printed versions of W5 white papers, suggest topics for future white papers, or discuss how W5 can work with you and your team to achieve your specific business and research objectives, please contact us.
Our W5 Fact Sheet concisely presents our approach to customized solutions, experience with a variety of clients and industries, worldwide consulting experience, diverse skill set, and our research, strategy, and planning services.
W5 Case Studies illustrate our unique approach to specific marketing research, strategy consulting, and planning challenges, illustrating recent client engagements as examples.
If you need case studies that are more specific to your industry, methodology, or issue at hand, please contact us at:
We’re not limited by geography or insular product offerings. Our custom approach means each engagement is a mix of the right location, tools, and technology to get the job done.
We’ve done tech work in China, door-to-door interviews in Mexico, and conducted intercepts in grocery stores in Ohio. We’ve had conversations and gathered insights from all types of consumers and professionals from moms to IT guys to doctors to twentysomethings.
Across every target, approach, and geography one thing is constant: our commitement to applying custom approaches to meet client objectives, whatever they may be.
If you have a project in mind or just want to sift through some
ideas, give us a call at:
We believe in the value of conversations and exchange of ideas. We believe in collaboration to build relationships and solve problems. Want to see what we’re thinking about? Check out our blog.