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  • W5 prides itself on bringing client and consumer closer together.

    We are bound by a common curiosity to better understand how people coexist with brands, products, and services. To each engagement, we bring divergent interests, inquisitiveness, and above all, an ability to collaborate and share ideas with our clients.

    We believe in developing custom plans of action that result in helping clients make decisions to accomplish their goals. Rather than simply delivering data as the culmination of a research engagement, we produce sound and creative solutions for our clients.

    CURIOSITY IS THE KEY TO CREATIVITY.- Akio Morita

  • How do we put this curiosity to work?

    From design to done we apply a fluid, creative process of inquiry to link curiosity to tangible results.

    Sometimes it starts with research. Research that can be leveraged in the implementation of strategy and planning initiatives. Other times, clients come to us with existing research and need help applying it internally or putting it to work in the marketplace. Curiosity makes W5 nimble and adaptable.

    Research, Strategy, Planning: we can craft an approach to get the job done.

    IT'S MORE THAN FULFILLING AN ORDER OR CHECKING A BOX, IT'S ABOUT EMPLOYING CURIOSITY TO GENERATE A SOLUTION.

  • Research:

    Research is the discovery of meaningful insights that directly relate to your objectives and goals. It's the heart and soul of W5 engagements.

    W5 doesn’t sell market research products. We are partners and problem solvers. We work to understand your needs and craft an approach that will yield insightful conclusions and recommendations – ideas that inspire change and bring you closer to your business goals.

    Using our toolbox of methodologies, we work with clients to craft a custom, tailored approach.

    Qualitative
    • Brand Positioning
    • Concept Development and Evaluation
    • Ethnographic and In-Context Research
    • Executive Interviewing
    • Message Development
    • Mobile Ethnography
    • Online Bulletin Boards
    Quantitative
    • Attitude and Usage
    • Concept Testing
    • Conjoint Analysis
    • Copytesting
    • Pricing Analysis
    • Segmentation
    • Strategic Tracking
  • STRATEGY:

    Strategy is the map for navigating your business environment.

    Research tells you who you are. Strategy defines who you will be. W5 helps clients understand how to evolve their brand, moving alongside shifts in culture, technology, and economic conditions.

    At W5, strategy represents the synthesis of business realities, customer expectations, and brand values to identify and fully understand the macro environment. W5 develops customized strategic plans, based on actionable research to inspire change and influence future direction.

    We create long-term value for your organization by charting a clear course for engaging customers, growing market share, increasing sales, and attaining competitive advantage.

     

    W5 CAN HELP SPARK STRATEGIC DEVELOPMENT AND IMPLEMENTATION, INCLUDING:
    • Competitive Assessment
    • Industry White Papers
    • Meta-Analysis of Existing Research
    • Strategy Development Workshops
    • Trend Spotting and Analysis
  • PLANNING:

    Planning constructs specific tactics that drive brand & messaging initiatives.

    We know how to combine research and strategy into planning initiatives to kick-start product design, messaging, and brand development. For us, planning combines research analysis and inspiration and takes them to a higher level, developing a differentiated and memorable course of action.

    OUR PLANNING SERVICES INCLUDE:
    • Data Visualization
    • Design Driven Deliverables
    • Ideation Sessions
    • Insights Playbooks
    • Personas
    • Presentation Development
    • Re-Reporting of Existing Data
    • Research Implementation Workshops

    W5'S PLANNING WORK TRANSLATES RESEARCH INTO PLANS OF ACTION. WE IDENTIFY SUSTAINABLE OPPORTUNITIES & GUIDE YOU TO CREATIVE SOLUTIONS.

  • We've prepared some additional documents for you.

    Our white papers highlight our thoughts and philosophies on a range of approaches within our research, strategy, and planning disciplines. Our W5 Fact Sheet offers highlights of our capabilities. Finally our Case Study decks show you some of the work we’ve done.

    If you still need to know more or would like to discuss a project give us a call. We'd love to talk to you more.

  • W5 has developed a variety of white papers on marketing research, strategy, and planning topics.

    Each documents our approach and philosophy on areas of interest where we have developed a specialized skill set. To request printed versions of W5 white papers, suggest topics for future white papers, or discuss how W5 can work with you and your team to achieve your specific business and research objectives, please contact us.

  • Fact Sheet

    Our W5 Fact Sheet concisely presents our approach to customized solutions, experience with a variety of clients and industries, worldwide consulting experience, diverse skill set, and our research, strategy, and planning services.

  • Case Studies

    W5 Case Studies illustrate our unique approach to specific marketing research, strategy consulting, and planning challenges, illustrating recent client engagements as examples.

    If you need case studies that are more specific to your industry, methodology, or issue at hand, please contact us at:tel: 919.932.1117

  • EVERYWHERE. WE GO THERE TOO:

    We’re not limited by geography or insular product offerings. Our custom approach means each engagement is a mix of the right location, tools, and technology to get the job done.

    We’ve done tech work in China, door-to-door interviews in Mexico, and conducted intercepts in grocery stores in Ohio. We’ve had conversations and gathered insights from all types of consumers and professionals from moms to IT guys to doctors to twentysomethings.

    Across every target, approach, and geography one thing is constant: our commitement to applying custom approaches to meet client objectives, whatever they may be.

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WE'D LOVE TO HEAR FROM YOU:

If you have a project in mind or just want to sift through some
ideas, give us a call at: Call Us

We believe in the value of conversations and exchange of ideas. We believe in collaboration to build relationships and solve problems. Want to see what we’re thinking about? Check out our blog.

We look forward to working with you.
General Inquiries:
inquiry@W5insight.com
Business Development:
projects@W5insight.com
W5 HEADQUARTERS:
3211 Shannon Road ∙ Suite 610
Durham, NC 27707
T: 919.932.1117
F: 919.932.1127
  • General Mills  |  Kraft Foods  |  JWT  |  Kellogg Company  |  McCann Worldgroup
  • Family Dollar  |  Buffalo Wild Wings  |  Leo Burnett  |  Georgia-Pacific  |  DDB
  • The Martin Agency  |  Reckitt Benckiser  |  Draftfcb  |  Cotton Incorporated  |  Mars
  • Burt's Bees  |  Johnson & Johnson  |  Butler, Shine, Stern  |  Honda  |  Rodale  |  Hasbro
  • Hamilton Beach  |  Pfizer  |  Dunkin' Brands  |  Nestle  |  Arby's  |  Under Armour