Planning-ness 2014 was a beaming success. The conference was held at Pure Space, located in Portland’s trendy Pearl District. When conference attendees weren’t in workshops, you could find them enjoying the local coffee shops, esteemed warehouse-renovated breweries and a plethora of inimitable restaurants and cafes. With beautiful sunny skies and great weather, it’s safe to say conference attendees loved Portland.
Beyond thoroughly enjoying the Pacific Northwest, conference attendees were inspired and refreshed – to be able to find the extraordinary in the ordinary, tackle office politics, and maximize flow – just to name a few. Conference workshops were diverse as usual, however being in Portland provided the opportunity to have an entrepreneurial focus with sessions including raising venture capital and launching a crowd-funded project. Some conference attendees spent 3+ hours hacking electronics.
To wrap up the conference, last year’s winners of the Planning-ness Grant gave a fabulous presentation on their project, the Cultural Muscle Index tool. The JWT team and their trusted partners created an eight-step process to identifying a brand’s cultural muscle score. The information will be available through the Planning-ness website and I highly recommend you check it out. It’s quite an exciting discovery for the planning community and we are proud to be a part of it.
We hope you can join us at Planning-ness 2015 in Toronto, Canada. Stay tuned for more information. Also, let us know what you thought of this year’s planning-ness!
My recommendations if you’re visiting Portland: