Qualitative Services
Qualitative research is associated with discovery and an aspiration to better understand how people behave, think, and feel. W5 designs qualitative approaches that leverage observation and conversation to uncover the key motivations and desires underlying human behavior.
Other Services
Quantitative
Establishing a focused perspective on marketplace phenomena, trends, and underlying dynamics based upon a reliable and statistically valid foundation.
Strategy
Amplifying the “voice of the consumer” through hybrid analysis, collaborative services, and engaging deliverables.