Online Discussions
Online Discussions use relatively new qualitative research tools that can provide broader access to participants (over both time and geographic area) without limiting the quality or type of feedback.
These conversations can take place as Bulletin Boards, Online Journals/Diaries, or webcam-enabled IDIs or Focus Groups. The online platform incorporates rich response and reaction tools that allow participants to communicate via text, simple surveys, images, or video. This enables W5 to employ an activity-based approach to asking research questions where participants not only tell you but also show you how they behave and think.
Clients can also be more involved by observing responses in real time, suggesting follow-up questions as they happen, contributing to an ongoing discussion among observers, and tagging responses to highlight in reporting.
“The best research you can do is talk to people.”
—Terry Pratchett
Online Discussions can help you:
Leverage longitudinal responses to better understand behavior and attitude in the context of real life
Gather frank and honest responses in a largely anonymous forum
Collect layered, highly personal responses from consumers in the context of their own environments and day-to-day lives
Connect with us to learn more about W5’s Online Discussion capabilities and how we can support your team.
Explore
W5 leveraged online qualitative research techniques to capture the consumer’s mindset in an agile but empathetic way for a national media brand.
See the blog post here.
A major health advocacy group worked with W5 to bring academic research to life with empathetic thinking via online boards.