Shopper Insights
Shopper Insights reveal how consumers interact with products and brands within retail environments, both online and in stores.
Shopper Insights focus on every aspect of the shopping experience, from store selection to purchase decision. W5 views Shopper Insights as a nuanced and complex study of the retail environment, in-store behaviors, in-aisle decisions, and messaging.
Understanding shoppers’ needs and motivations can transform your approach to products, packaging, displays, promotions, experiences, and interpersonal interactions for both brick-and-mortar and online/mobile shopping. W5 leverages a mix of ethnographic techniques to capture insights throughout the consumer journey.
How is my product performing at shelf?
What triggers affect in-store shopper behaviors versus online?
Exploring Shopper Insights can help you:
Better position your products within the retail environment
Create new value propositions for your brand
Overcome barriers to product adoption and consideration
Build loyalty post-purchase
Connect with us to learn more about W5’s Shopper Insights capabilities and how we can support your team.
Explore
W5 watches marketplace trends to provide better insights across all categories, including the retail space.
See the blog post here.
W5 helped a regional grocery store brand explore customers’ needs for an easy shopping experience and improved in-store offerings.