Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Uncover Brand Equity for Strategic Growth

Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage

W5 1/4/22 W5 1/4/22

Empower Minority-Owned Businesses

Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication