Case Studies
Guide Product Launch Strategies
An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation
Define a ‘Day-in-the-Life’
A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns
Test Message Resonance with Teens
Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens
Unlock Patient Empathy
Empathetic qualitative discussions uncovered strategies for a healthcare organization to offer more directed outreach programs and evolve care
Empower Minority-Owned Businesses
Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication
