A strategic framework to benchmark brand perception, providing actionable insights to track changes in awareness and evaluate the long-term effectiveness of marketing efforts

Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy

Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time

An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation

A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development

Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement

Leveraged quantitative consumer research to uncover feature preferences and price sensitivity to guide product design and retail expansion for a heritage outdoor brand.