Case Studies
Assess Brand Health for a Game Developer
A strategic framework to benchmark brand perception, providing actionable insights to track changes in awareness and evaluate the long-term effectiveness of marketing efforts
Uncover Brand Equity for Strategic Growth
Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage
Prioritize Features and Benefits
A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category
Benchmark Brand Health
Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time
Guide Product Launch Strategies
An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation
Define a ‘Day-in-the-Life’
A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns
Co-Creation for Product Innovation
Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development
Attract Millennials
Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement
