Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 12/27/21 W5 12/27/21

Identify Price Thresholds

Concept testing and price sensitivity analysis with disabled consumers and caregivers to guide product strategy for a wheelchair-accessible van provider.

W5 12/26/21 W5 12/26/21

Confirm the Go-To-Market Campaign

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.

W5 12/24/21 W5 12/24/21

Connect with Gamers

Global survey profiling PC gamers across three markets to inform messaging and product pipeline strategy for a computer technology company.