Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Creative Test to Influence Travelers

Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy

W5 12/26/21 W5 12/26/21

Confirm the Go-To-Market Campaign

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.