Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 1/6/22 W5 1/6/22

Test Message Resonance with Teens

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

W5 12/30/21 W5 12/30/21

Attract Millennials

Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement