Used mobile qualitative research to capture real-time meal decision-making and inform menu development, packaging, and messaging for a quick service restaurant chain.

Online discussions and in-store shop-alongs to evaluate signage, product placement, and navigation for a grocery chain seeking to improve the shopping experience.

Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.

Online discussions with Millennials and Boomers to test campaign concepts for transitioning an oral care product into the health and wellness category.