Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Segment and Personalize Pet Parents

Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market

W5 4/22/25 W5 4/22/25

Creative Test to Influence Travelers

Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy

W5 4/22/25 W5 4/22/25

Prioritize Features and Benefits

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

W5 1/6/22 W5 1/6/22

Test Message Resonance with Teens

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

W5 12/26/21 W5 12/26/21

Confirm the Go-To-Market Campaign

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.

W5 12/14/21 W5 12/14/21

Re-design the In-Aisle Experience

Online discussions with Millennials and Boomers to test campaign concepts for transitioning an oral care product into the health and wellness category.