Case Studies

Optimized in-store displays by integrating customer feedback through online discussions, surveys, and in-person testing, enhancing shopper engagement and merchandising impact

Ethnography, Focus Groups & IDIs

Retail

Brand Health Assessment, B2B, Strategic Tracking

Insurance

Track Brand Awareness and Equity

Brand Health Assessment, B2B, Strategic Tracking

Insurance

Brand health survey across targeted industries to assess awareness, competitive positioning, and advertising effectiveness for a major mutual insurance company

Brand Health Assessment, B2B, Strategic Tracking

Insurance

Focus Groups & IDIs, Consumer Journeys, B2B

Consumer Goods

B2B Consumer Journey Mapping

Focus Groups & IDIs, Consumer Journeys, B2B

Consumer Goods

Digital diaries and in-depth interviews to map the customer journey and inform positioning strategies for a global B2B manufacturer.

Focus Groups & IDIs, Consumer Journeys, B2B

Consumer Goods

Dinner Groups, Ethnography

AlcBev

Dinner Groups to Inspire Optimization

Dinner Groups, Ethnography

AlcBev

Mobile ethnography and dinner discussions to uncover fine diner beverage decision-making and inform menu and service strategies for an alcoholic beverage provider.

Dinner Groups, Ethnography

AlcBev

Attitude & Usage Research

Health & Wellness

Foundational A&U to Guide Launch

Attitude & Usage Research

Health & Wellness

Consumer attitudes and usage survey among consumers to uncover category drivers, barriers, and purchase motivations for a CPG brand preparing to launch a CBD product.

Attitude & Usage Research

Health & Wellness

Looking for something specific? Filters and search to see more W5 Case Studies!

W5 6/22/26 W5 6/22/26

Refresh Brand Messaging

W5 6/22/26 W5 6/22/26

Assess a Hospital’s Brand Health

W5 6/22/26 W5 6/22/26

Inform Brand Positioning Territories

W5 6/22/26 W5 6/22/26

The Role of Digital in Path-to-Purchase

W5 3/4/26 W5 3/4/26

Re-design the In-Aisle Experience

Online discussions with Millennials and Boomers to test campaign concepts for transitioning an oral care product into the health and wellness category.

W5 4/22/25 W5 4/22/25

Segment and Personalize Pet Parents

Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market

W5 4/22/25 W5 4/22/25

Inform Creative to Influence Travelers

Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy

W5 4/22/25 W5 4/22/25

Prioritize Features and Benefits

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

W5 1/6/22 W5 1/6/22

Test Message Resonance with Teens

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

W5 12/26/21 W5 12/26/21

Confirm the Go-To-Market Campaign

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.