Case Studies

See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.

W5 4/22/25 W5 4/22/25

Incentivize Orders with Gamification

Explored how gamification features encourage app engagement and promotes mobile orders

W5 4/22/25 W5 4/22/25

Creative Test to Influence Travelers

Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy

W5 1/6/22 W5 1/6/22

Test Message Resonance with Teens

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

W5 12/31/21 W5 12/31/21

Co-Creation for Product Innovation

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development

W5 12/26/21 W5 12/26/21

Confirm the Go-To-Market Campaign

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.

W5 12/14/21 W5 12/14/21

Re-design the In-Aisle Experience

Online discussions with Millennials and Boomers to test campaign concepts for transitioning an oral care product into the health and wellness category.