Online discussions with Millennials and Boomers to test campaign concepts for transitioning an oral care product into the health and wellness category.

Conducted online discussion groups with three distinct caregiver audiences to build in-depth health journey maps to understand consumer experiences, inform future strategies for recruiting, and retain new employees and customers.

Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market

Assessed parent perceptions of a new children’s snack line, uncovering key insights into brand and packaging appeal that guided the product’s market growth

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category

Evaluated shopper reactions to checkout-free technology, identifying key perceptions and barriers that informed strategies to improve customer engagement

Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners

A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company

A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns

Ethnographies and shop-alongs with Hispanic consumers to uncover sweet baked goods motivations and inform product and communication strategies for a global bakery supplier.

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.

Used mobile qualitative research to capture real-time meal decision-making and inform menu development, packaging, and messaging for a quick service restaurant chain.

Online discussions and in-store shop-alongs to evaluate signage, product placement, and navigation for a grocery chain seeking to improve the shopping experience.

Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.