Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement

Ethnographies and shop-alongs with Hispanic consumers to uncover sweet baked goods motivations and inform product and communication strategies for a global bakery supplier.

Used mobile qualitative research to capture real-time meal decision-making and inform menu development, packaging, and messaging for a quick service restaurant chain.

Online discussions and in-store shop-alongs to evaluate signage, product placement, and navigation for a grocery chain seeking to improve the shopping experience.

Digital ethnography uncovering app pain points and loyalty program motivations to optimize UX and strengthen member relationships for a global hospitality brand.

Facilitated a three-day innovation sprint from ideation to consumer testing, identifying viable new product concepts for a F500 CPG company.

Executive interviews with CFOs and risk managers to uncover client defection drivers and improve service improvement strategy for a B2B insurance carrier.

Ethnographic, qualitative, and quantitative research to test and refine sustainability messaging approaches for an eco-conscious consumer products brand.

Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.