Case Studies
See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.
Identify Personas for Cross-Team Use
Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners
Design for Ease of Shopping
Online discussions and in-store shop-alongs to evaluate signage, product placement, and navigation for a grocery chain seeking to improve the shopping experience.