Case Studies
Segment and Personalize Pet Parents
Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market
Identify Personas for Cross-Team Use
Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners
Bring Fan Insights to Life
Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization
