Case Studies
See our work in action through these case studies featuring a synopsis of the client ask, W5’s approach, and how study results helped our clients meet strategic objectives for their organization.
Segment and Personalize Pet Parents
Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market
Identify Personas for Cross-Team Use
Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners
Bring Fan Insights to Life
Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization
Cultivate Empathy to Inspire Campaigns
Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.