Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization

Interviewed with healthcare professionals to uncover treatment pathways, gather critical insights, and identify adoption barriers, providing actionable strategies to reduce customer churn

Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time

A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company

An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation

A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns

Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens

Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development

Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement

Leveraged quantitative consumer research to uncover feature preferences and price sensitivity to guide product design and retail expansion for a heritage outdoor brand.

Ethnographies and shop-alongs with Hispanic consumers to uncover sweet baked goods motivations and inform product and communication strategies for a global bakery supplier.

Concept testing and price sensitivity analysis with disabled consumers and caregivers to guide product strategy for a wheelchair-accessible van provider.

Concurrent concept testing and campaign evaluation to determine the most resonant shopper marketing approaches for a motor oil brand across DIY and professional audiences.

Used mobile qualitative research to capture real-time meal decision-making and inform menu development, packaging, and messaging for a quick service restaurant chain.

Global survey profiling PC gamers across three markets to inform messaging and product pipeline strategy for a computer technology company.

Online discussions and in-store shop-alongs to evaluate signage, product placement, and navigation for a grocery chain seeking to improve the shopping experience.

Executive interviews with CFOs and risk managers to uncover client defection drivers and improve service improvement strategy for a B2B insurance carrier.

Virtual ethnography and behavioral science to develop consumer personas and inform messaging and product strategy for a home security company.