W5 4/22/25 W5 4/22/25

Map Consumer Experiences and Perceptions

Revealed consumer perceptions and unmet needs for new OTC products, providing insights that shaped brand development and strategic decision making

W5 4/22/25 W5 4/22/25

Bring Fan Insights to Life

Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization

W5 4/22/25 W5 4/22/25

Empower the Voice of Physicians

Interviewed with healthcare professionals to uncover treatment pathways, gather critical insights, and identify adoption barriers, providing actionable strategies to reduce customer churn

W5 1/10/22 W5 1/10/22

Benchmark Brand Health

Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time

W5 1/9/22 W5 1/9/22

Map the Consumer Journey

A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company

W5 1/8/22 W5 1/8/22

Guide Product Launch Strategies

An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation

W5 1/7/22 W5 1/7/22

Define a ‘Day-in-the-Life’

A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns