Case Studies
Assess Brand Health for a Game Developer
A strategic framework to benchmark brand perception, providing actionable insights to track changes in awareness and evaluate the long-term effectiveness of marketing efforts
Incentivize Mobile Orders with Gamification
Explored how gamification features encourage app engagement and promotes mobile orders
Segment and Personalize Pet Parents
Identified high-value Pet Parent segments with targeted strategies that fueled growth for the brand in the online pet supply market
Creative Test to Influence Travelers
Tested creative executions across key markets, offering insights into perception, message effectiveness, and engagement, which refined the brand's advertising strategy
Guide Brand and Product Development
Assessed parent perceptions of a new children’s snack line, uncovering key insights into brand and packaging appeal that guided the product’s market growth
Enhance Retail Display Effectiveness
Optimized in-store displays by integrating customer feedback through online discussions, surveys, and in-person testing, enhancing shopper engagement and merchandising impact
Uncover Brand Equity for Strategic Growth
Evaluated brand equity and app identity, uncovering key insights that sharpened the brand's positioning and strengthened its competitive advantage
Prioritize Features and Benefits
A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category
Evaluate Mobile Self-Checkout Behaviors
Evaluated shopper reactions to checkout-free technology, identifying key perceptions and barriers that informed strategies to improve customer engagement
Identify Personas for Cross-Team Use
Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners