Case Studies
Evaluate Mobile Self-Checkout Behaviors
Evaluated shopper reactions to checkout-free technology, identifying key perceptions and barriers that informed strategies to improve customer engagement
Identify Personas for Cross-Team Use
Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners
Map Consumer Experiences and Perceptions
Revealed consumer perceptions and unmet needs for new OTC products, providing insights that shaped brand development and strategic decision making
Bring Fan Insights to Life
Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization
Empower the Voice of Physicians
Interviewed with healthcare professionals to uncover treatment pathways, gather critical insights, and identify adoption barriers, providing actionable strategies to reduce customer churn
Benchmark Brand Health
Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time
Map the Consumer Journey
A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company
Guide Product Launch Strategies
An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation
Define a ‘Day-in-the-Life’
A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns
Test Message Resonance with Teens
Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens